Woolworths supermarket makes huge announcement after Coles ditch letterbox catalogs


The Woolworths supermarket has announced that it has no plans to stop delivering printed catalogs to customers’ homes.

The news follows Coles surprise decision on Tuesday stop sending its printed catalogs to buyers’ mailboxes, instead offering customers a digital version and a small supply of in-store catalogs.

In response to the move, Woolworths said 7NEWS.com.au that the supermarket does not intend to modify its catalogs at the moment.

“We know how important value and special offers are to our customers right now,” the spokesperson said.

“We will continue to offer our printed catalog alongside our digital version for the foreseeable future, so our customers can discover special offers in the way that best suits them.

“As more and more of our customers turn to our website and app to shop, we have more promotions in the digital catalog than our print version and focus more on meal planning and ideas. of recipes.

Woolworths says it will continue to deliver catalogs to buyers. Credit: Woolworths

“We’ve also made shopping from the digital catalog easier with the ability to add items directly to your shopping list with the push of a button.

“We will continue to listen to our customers and adapt our approach to their changing needs.

Coles says its switch to digital catalogs follows a more than 50% increase in readership for their online catalog since March.

And while Woolworths also saw a 70% increase in readership for their online catalog, research has shown that printed catalogs are still a popular purchasing tool for customers.

Coles launched the new Coles & co digital experience for buyers, replacing letterbox catalogs.
Coles launched the new Coles & co digital experience for buyers, replacing letterbox catalogs. Credit: People Pictures/Getty Images / iStockphoto

In research conducted by Roy Morgan for Woolworths in March, Woolworths found that 44% of its customers had read the printed catalog within the previous month.

The same survey found that the printed catalog was the most useful medium for major grocery shoppers.

Some Coles buyers have taken to Facebook to oppose Coles’ decision to stop delivering print catalogs to letterboxes.

“So, more Coles catalogs,” said one.

File Image: Woolworths says it understands it's important for customers to access information about specials.
File Image: Woolworths says it understands it’s important for customers to access information about specials. Credit: DAN PELED/AAPIMAGE

“Too bad for the elderly and others who do not have or use computers, mobiles and tablets.

“Many rely on the paper catalog to find the special to save money because they are struggling.

“Coles, remember that not everyone is tech-savvy or a technology owner. “

Previous Coronavirus pushes Coles, Woolworths to force CBA, NAB, ANZ, Westpac, to lift Tap and Go limit
Next Coles and Woolworths supermarkets reinstate product purchase limits in Washington state as COVID case triggers 5-day lockdown