Maggie Hallbach, senior vice president of Verizon Public Sector, spoke with ExecutiveBiz about her recent appointment to her new role after more than 25 years with the organization.
Additionally, Hallbach also discussed the importance of 5G to the public sector as well as Verizon Frontline, recent EIS task orders, and how Verizon Public Sector is able to leverage this contract vehicle to help its public sector clients in the latest Executive Spotlight interview.
“Verizon Public Sector already offers National 5G service to first responders in more than 2,700 cities, including 5G Ultra Wideband service in more than 1,700 of those cities. To put that into context, 5G UW offers speeds up to 10 times faster than 4G LTE.
You can read Maggie Hallbach’s full interview below:
ExecutiveBiz: Can you tell us a bit about who you are and your role at Verizon Public Sector?
“I was named senior vice president of Verizon Public Sector earlier this year, but I’ve been with the company for 25 years in a variety of leadership roles. Prior to my current role, I was Vice President of Business Development and Strategic Sales for Verizon Public Sector, where I focused on developing, designing, and seizing strategic opportunities.
Our team is focused on how we can best serve and support the missions of our Federal, State, Local, Education and Public Safety Verizon Frontline customers, many of whom have proven to be pioneers in adopting and implementing 5G implementation.
ExecutiveBiz: We hear a lot about the importance of 5G for the public sector. What is the 5G trend in the industry?
Maggie Hallbach: “It’s an exciting time for 5G in the public sector, and we’re at the forefront through our many 5G engagements and partnerships across various industries. We serve as a digital transformation partner with the federal government, U.S. military, state agencies and local municipalities, educators, and public safety organizations using Verizon Frontline, the network trusted by more first responders than any other. another to provide reliable and secure critical communications. capacities.
There’s also a lot of excitement about our launch of C-Band, which already covers 95 million people, a figure that will increase to 175 million people in 2022, reaching at least 250 million people by the end of 2024.
We expect our investment in C-band to yield tangible benefits for the public sector, especially among our Verizon Frontline public safety customers.
We’re talking about innovations like connected ambulances, where technicians can receive advanced on-scene data before arriving at a crisis, real-time video, and other enhanced situational awareness tools that first responders will depend on. to do their job.
And as exciting as it sounds, Verizon 5G Ultra Wideband (UWB) already delivers ultra-fast speed, low latency, reliability, resiliency, and redundancy for consumers and our public sector customers today.
Our work with the federal government is also leading the way when it comes to 5G and how the network helps our customers achieve their most important missions. From the US Department of Defense to the US Department of Energy and beyond, the public sector is already thinking big about how 5G can help agencies better serve soldiers, employees, constituents and customers.
For example, Verizon supported the US Department of Veterans Affairs, rolling out Verizon 5G Ultra Wideband (UWB) at VA’s Palo Alto campus. Verizon 5G UWB enables AV to identify potential clinical uses of technologies that combine emerging healthcare innovations with 5G capabilities like augmented and virtual reality (AR/VR).
And recently, we partnered with the Air Force Reserve Command to deliver 5G UWB at seven of its facilities across the United States, supporting everything from flight line test equipment, simulation animation and training up to telemedicine for aviators and ultra-fast artificial intelligence for biometrics. identification.”
ExecutiveBiz: How do you see 5G evolving in the public sector in 2022?
Maggie Hallbach: “Verizon Public Sector is uniquely positioned to work directly with our customers in the various components of their mission, including more 5G deployments, private networks, network as a service, and IT digitization, to name a few. some.
Specifically, at the federal level, Verizon has led the way in funding Enterprise Infrastructure Solutions (EIS) task orders granted by the federal government. We have secured contracts throughout the US Department of Labor, US Department of Energy, and US Department of Defense, including task command assignments with the Naval District of Washington, the Pentagon, Ft. Belvoir and the National Capital Region.
We take the federal government into the future, helping agencies move from legacy IT infrastructure to more Internet-based systems, dramatically improving efficiency and critical customer service initiatives.
Verizon has been working for years to lay the foundation for the future of public sector 5G. In 2019, for example, we began operations with the US Air Force to implement 5G at bases in the southeastern United States.
We now provide 5G nationwide at 17 US Air Force bases, and have enabled 5G Ultra Wideband at Tyndall AFB, the first USAF facility to experience Verizon 5G UWB service.
These are exciting developments, but we’re just getting started.
ExecutiveBiz: Speaking of Enterprise Infrastructure Solutions (EIS) task orders, how have you been able to leverage this contract vehicle to help public sector customers?
Maggie Hallbach: “The Enterprise Infrastructure Solutions (EIS) contract vehicle has transformed the way it enables companies like Verizon to help the federal government modernize its technology infrastructure.
EIS enables federal agencies to leverage all of the transformational technologies and services provided by Verizon Public Sector, including project management, security, and professional services.
Collectively, these partnerships help improve the experience federal employees and citizens have with government, and how they are served when calling or needing to interact with officials.
Our work with the US Department of Labor is a good example. We are integrating multiple communication methods, including moving the agency to more IP-based voice and video services, enabling DOL’s 20,000+ workforce to connect, collaborate and exchange information wirelessly and more transparently.
Last year, we announced the EIS awards with the Air National Guard, US Department of Labor, Naval District of Washington, and US Department of Energy. And in Marc, we announced our historic EIS award worth nearly $1 billion to provide network modernization and technical support services to the Pentagon, DOD National Capital Region (NCR) and at Fort Belvoir.
And as we’ve talked about, many of these federal agencies have a strong desire to modernize their current legacy IT infrastructure, so I expect continued adoption and implementation across the federal government through the EIS contract vehicle. , with teams like ours ready to support them.”
ExecutiveBiz: What can you tell us about Verizon Frontline? How is Verizon Frontline different from Verizon Public Sector?
Maggie Hallbach: “Verizon Frontline is an integral and essential offering within Verizon Public Sector, supporting our federal, state and local public safety customers.
With nearly 14.5 million logins and nearly 30,000 subscribed public safety agencies, Verizon Frontline is arguably the most trusted public safety network in the country. It was developed over three decades of partnership with frontline public safety agencies – to meet their unique and evolving needs.
Part of meeting those needs, and one of our primary areas of focus right now, is providing 5G to first responders today while helping public safety agencies build for the future. We recently surveyed our Verizon Frontline customers and 80% believe 5G will be a “top” or “important” priority for their agencies in the future.
We already offer nationwide 5G service to first responders in over 2,700 cities, including 5G Ultra Wideband service in over 1,700 of those cities. To put that into context, 5G UW offers speeds up to 10 times faster than 4G LTE.
In addition to providing the nation’s most reliable 5G service, we’re also excited to continue our longstanding partnership with the public safety community while delivering the reliability, redundancy and security that first responders need. a way that no other provider can offer.